Norma Icon 3

Icon 3: Smart, Elegant, Innovative

The Icon 3 is a smart, 3-part differential hematology analyzer that sets new standards in terms of features, functions and style. This iconic laboratory device combines cutting edge technology with a fresh and elegant design. The Icon 3 provides a 22-parameter complete cell blood count report that includes histograms for WBC, RBC and PLT.

What makes this device special and innovative is its microfluidics technology that enables to reduce reagent consumption by approximately 80% compared to other analyzers on the market. Furthermore, the Icon 3 has not only one of the smallest dimensions (283 x 226 x 333 mm) within its class, but it measures capillary blood samples as well, which allows it to be used in Emergency Departments, Pediatrics Departments, in ICUs or in private clinics. The Norma Icon 3 has definitely changed the hematology landscape: there is no other analyzer like the Icon.

We are proud to announce that the Icon 3 has been awarded with the world’s most acknowledged product design prize, the Red Dot. The Product Design competition has existed since 1954. Its award, the Red Dot, is an internationally recognized quality seal - an advantage reserved exclusively for competition winners. Red Dot stands for belonging to the best in design and business.


Red Dot also invited Norma to represent its company and its hematology analyzer, the Icon 3, on the Red Dot 21 online platform. Red Dot 21 is the online platform for design of the 21st century, and as a service of Red Dot, it vouches for integrity and design excellence.

Norma: link

Icon: link

Highlights and benefits

  • Icon 3 has a footprint of an A4 sheet of paper - probably the smallest dimensions of its class worldwide.
  • Norma Icon 3 is a hematology analyzer based on microfluidic components. This cutting edge technology enables reducing reagent consumption by approx. 80% compared with analyzers built on the decades-old traditional technology.
  • Despite its ultra-compact sizing Icon 3 has a throughput of 60 samples per hour*.
  • Icon 3 can process closed or open vials.
  • Norma Icon 3 aspirates 9.6µL whole blood* but actually uses only 2.4µL -  the smallest sample volume ever processed by a hematology analyzer.
  • This space-saving device has a 10 inch high resolution touch screen user interface that can handle motion sensing gestures - an entirely new interaction experience with the unit.
  • Norma Icon 3 is designed to be remote-supported. System check, trouble shooting, software upgrade can be carried out at the user’s site at any time if internet access is available.
  • Small reagent volumes help keep down the wasteful, polluting usage of laboratory chemicals. By eliminating the need of transporting tons of reagents to long distances and using a “green” result printing concept Norma Icon helps saving a significant part of the running expenses, keeping cost per test low and protecting the environment.

Norma Icon 3 ... a point-of-care hematology analyzer

Its portable size and the handy reagent pack make Norma Icon 3 easy to use at the point-of-care. The high throughput, low running cost and small sample volume make it an outstanding analyzer for laboratory use also.

With Icon 3 you save space, time and costs.

Norma Icon 3 is ideal for cost sensitive, environment conscious users, open to embrace new solutions based on innovative technology and trendsetting design.

Icon measures capillary blood samples

Due to its special design Norma Icon can directly measure capillary blood samples collected in BD Microtainer® MAP** (Microtube for Automated Process) with K2EDTA. BD Microtainer® MAP tubes are designed for the collection, transport and automated processing of skin puncture samples from infants, children, geriatric, oncology, and critical care patients. This tube is used for capillary collections from skin punctures, such as heel sticks on infants or finger sticks on small children. It holds between 250 and 500 μl of blood.

Learn more

*see specifications
**BD Microtainer MAP is a registered trade mark of Beckton Dickinson and Company.

Technical data


Techonolgy Volumetric impedance method, microfluidics
Sample volume

9.6uL whole blood (open vial mode)
2.4uL whole blood (both modes)

  Closed vial mode
  Open vial mode

60 tests per hour

45 tests per hour
(CV, max)
WBC: 3%, RBC: 2%, MCV: 2%, HGB: 2%, PLT: 5%
Reagents Cyanide free reagents
QC management Levey-Jennings chart
Radar chart
Storage capacity 40,000 test results including histograms
User interface
10.1'' LCD with touch screen
Resolution: 800x1280 (portrait)
Connectivity 2 x USB ports, Ethernet, LIS (HL7)
Dimensions (HxWxD) 283 x 226 x 333 mm
Net weight 8.7 kg
Power 12 VDC, 5A
Languages English, Italian, German, French, Russian, Polish, Chinese (Simplified), Bulgarian, Hungarian, Spanish, Romanian

Norma Access

Norma Access is a unique remote tool device that enabes the service engineers to control the analyzers of the customers from their offices. 

Design your Icon - Have it your way

Are you having a hard time distinguishing between different companies' hematology systems? Do they all need to have a boring and cheap mass market design?

With Norma Icon we offer you an analyzer of inspiring design AND a custom solution to meet your individual requirements. You select the design element – a specific color or image - and we will transform this into a customized instrument cover that reflects your taste. Thus, you can put a personal stamp on your Norma Icon hematology analyzer. It will be your favourite in the lab!

The variety of options is virtually unlimited.

Here are a few examples of colors and design elements with which you can customise your Icon.

Technical Data

  • 19mm key pitch
  • Overall keyboard size: 100mm height, 240mm width
  • Recognition rate: 350 characters per minute
  • Light source: red laser diode (IEC Class 1 Laser)

Norma POS Thermal Printer

The Seiko RP-E printers compatible with Norma Icon print test result in just 1 second. With this industry-leading performance you can save precious time. Our printers are not just quick but absolutely silent and cut the printout to the length you need, automatically. The 80 mm paper width is convenient for the detailed display of distribution and scatter diagrams. The printout header can be customized in the Icon.

Product highlights

  • Industry-leading printing performance, up to 350 mm (1.15 feet) per second
  • Smallest footprint available to free up space
  • Standard and front-access control options for more flexibility
  • Minimum service life 150 km (93 miles) of printing and 2 million cuts
  • LED indicator for improved usability

Technical Data

  • Printing method: Direct thermal
  • Resolution: 203 dpi
  • Paper width: 80 mm
  • Print speed: 350 mm/sec