Norma Icon-3

Icon-3: Smart, Elegant, Innovative

The Icon-3 is a smart, 3-part differential hematology analyzer that sets new standards in terms of features, functions and style. This iconic laboratory device combines cutting edge technology with a fresh and elegant design. The Icon 3 provides a 22-parameter complete cell blood count report that includes histograms for WBC, RBC and PLT.

What makes this device special and innovative is its microfluidics technology that enables to reduce reagent consumption by approximately 75% compared to other analyzers on the market. Furthermore, the Icon-3 has not only one of the smallest dimensions (280 x 216 x 320 mm) within its class, but it measures capillary blood samples as well, which allows it to be used in Emergency Departments, Pediatrics Departments, in ICUs or in private clinics. The Norma Icon-3 has definitely changed the hematology landscape: there is no other analyzer like the Icon.

We are proud to announce that the Icon 3 has been awarded with the world’s most acknowledged product design prize, the Red Dot. The Product Design competition has existed since 1954. Its award, the Red Dot, is an internationally recognized quality seal - an advantage reserved exclusively for competition winners. Red Dot stands for belonging to the best in design and business.


Red Dot also invited Norma to represent its company and its hematology analyzer, the Icon 3, on the Red Dot 21 online platform. Red Dot 21 is the online platform for design of the 21st century, and as a service of Red Dot, it vouches for integrity and design excellence.

Norma: link

Icon: link

Highlights and Best Features

  • 3-part differential hematology analyzer that provides 22-parameter complete blood cell count report

  • Open and closed tube sampling

  • Possible to measure from capillary samples

  • Volumetric impedance method for detection of whiteblood cells (WBC) and red blood cells (RBC) and photometrical method for the measurement of hemoglobin (HGBlevels

  • Compact size - the smallest hematology analyzer ever manufactured

  • Extremely low reagent consumption - 75% less compare to other analyzers on the market

  • Reagent packs are available for 100 and 500 tests

  • Smallest sample volume processing - 2.5 µL processed whole blood

  • 10.1” LCD touch screen – easy to use, straightforward navigation

  • No user maintenance actions needed

  • Remote Access – a convenient online diagnostic tool

Technical Specifications

Parameters WBC, LYM, MID, GRA, LYM%, MID%, GRA%,
Measurement Technology Volumetric impedance method for WBC and RBC
Photometrical method for HGB
Histograms WBC, RBC, PLT
Sampling mode Closed and Open vial mode
Sample volume


Closed vial: 38 uL whole blood
Open vial: 13 uL whole blood

2.5 uL whole blood
Throughput 60 tests per hour
(CV, max)
WBC: 3%, RBC: 2%, MCV: 1%, HGB: 2%, PLT: 5%
Storage capacity 40,000 (max.) test results including scattergrams, histograms and patient data
User interface 10.1'' LCD with capacitive touch screen
Resolution: 800x1280 (portrait)
Languages English, Spanish, French, Italian, German, Polish, Russian, Bulgarian, Hungarian, Romanian, Greek, Turkish, Slovenian, Portuguese, Vietnamese, Ukrainian, Chinese (Simplified)
Connectivity 2 x USB ports, Ethernet, LIS (HL7 and ASTM)
Dimensions (HxWxD) 280 x 216 x 320 mm
Net weight 8.7 kg
Power External power supply, 12 VDC, 5A (100-240 VAC 50-60 Hz)
Power Consumption Maximum 45W
Reagents Diluent, Lyse, System Solution

Norma Access

Norma Access is a unique remote tool device that enabes the service engineers to control the analyzers of the customers from their offices. 

Design your Icon - Have it your way

Are you having a hard time distinguishing between different companies' hematology systems? Do they all need to have a boring and cheap mass market design?

With Norma Icon we offer you an analyzer of inspiring design AND a custom solution to meet your individual requirements. You select the design element – a specific color or image - and we will transform this into a customized instrument cover that reflects your taste. Thus, you can put a personal stamp on your Norma Icon hematology analyzer. It will be your favourite in the lab!

The variety of options is virtually unlimited.

Here are a few examples of colors and design elements with which you can customise your Icon.

Technical Data

  • 19mm key pitch
  • Overall keyboard size: 100mm height, 240mm width
  • Recognition rate: 350 characters per minute
  • Light source: red laser diode (IEC Class 1 Laser)

Norma POS Thermal Printer

The Seiko RP-E printers compatible with Norma Icon print test result in just 1 second. With this industry-leading performance you can save precious time. Our printers are not just quick but absolutely silent and cut the printout to the length you need, automatically. The 80 mm paper width is convenient for the detailed display of distribution and scatter diagrams. The printout header can be customized in the Icon.

Product highlights

  • Industry-leading printing performance, up to 350 mm (1.15 feet) per second
  • Smallest footprint available to free up space
  • Standard and front-access control options for more flexibility
  • Minimum service life 150 km (93 miles) of printing and 2 million cuts
  • LED indicator for improved usability

Technical Data

  • Printing method: Direct thermal
  • Resolution: 203 dpi
  • Paper width: 80 mm
  • Print speed: 350 mm/sec