Issue 4, November 07, 2016

Dear Norma Partner,

Welcome to the 4th issue of our electronic newsletter, Norma Insight. It has been over a year since our last edition, thus we will provide you with lot of new and important Norma news.

In the current edition, you can read about this years’ Medica trade-fair, get an insight into our newly released Icon 5, read and see pictures of the Icon 5 Kick-off Events; find out about Norma’s Social Media platforms; watch Norma accepting the prestigious Millennium Innovation Prize; and meet our new Area Manager for Europe and Africa.

Medica 2016

It’s November again: time for Medica!

Norma is going to attend at the annual Medica trade-fair in Düsseldorf, Germany. This year is going to be VERY special; we are not only exhibiting the newly released Icon 5, but Norma is going to introduce its veterinary product portfolio, the iVet 3 and iVet 5 analyzers, for the first time.

So make sure to visit our company’s booth (Hall 1, C40) at Medica 2016 and see these amazing analyzers with your own eyes. Please also arrange your meetings with us in advance to make sure we can spend a valuable time together.

We are looking forward to meeting you soon!

For further information:
Click Here
Norma Icon 5

Gather people, gather around!
Norma has a big announcement to make:
The Icon 5 is finally here!

We are proud to announce that our product portfolio has been expanded and Norma has officially released its 5-part differential hematology analyzer.

The Icon 5 is the smallest 5-part diff analyzer within its class with an elegant design that uses laser based flow cytometry with forward-scattered light detection measuring method. It provides a 26-parameter complete cell blood count report that includes RBC and PLT histograms, as wells as a 5-part WBC scattergram. What makes this device really unique and innovative is its microfluidics technology that enables reagent consumption to be reduced by approximately 70% compared to other analyzers on the market. Furthermore, the Icon 5 not only aspirates less than 30µL whole blood, but actually only uses 2*1µL -  the smallest sample volume ever processed by a hematology analyzer.
Point-of-Care applications

The Icon 5 is small in dimensions, small in reagent consumption and small in sample volume processing; these features enables the device to be used in Point-of-Care environments, which also opens up new market segments to profit from. The Icon is a perfect fit for small-medium size labs, GP offices, ICUs, emergency rooms, operating rooms and even for blood banks. These are just a few examples of how your customers can utilize the Icon differently from other hematology analyzers; think outside of the box and create new and even more success.

Icon 5 specifications

The following table includes all the specifications of the Icon 5:

For further information:
Click Here
Icon 5 Kick-Off Events

Norma held its official Icon 5 Launch Events in three different cities in the last couple of weeks.
  • Norma Europe and Africa Kick-off Event: 28th and 29th of September, 2016, Budapest, Hungary
  • Norma Middle East Kick-off Event: 8th and 9th of October, 2016, Dubai, UAE
  • Norma Southeast Asia Kick-off Event: 11th and 12th of October, 2016, Kuala Lumpur, Malaysia
All of the events were a great success and we would like to thank everyone who accepted our invitation and attended our Kick-off Events. We hope our presentations and technical trainings were informative and you learned something valuable, as well as we hope you enjoyed the entertainment we provided.

For those who could not attend any of these events, please take a look at our photo galleries:
Kuala Lumpur

Norma Social Media Platforms

We are happy to announce that Norma has launched its Social Media platforms a few months ago; Norma is now on Facebook, LinkedIn and YouTube.
Like us on Facebook and be up to date with all the company related news, product releases, Norma events, trade-shows where we exhibit and see many-many Norma pictures. We have launched a photo series called “The Icon around the World”, where we show pictures of the Icon in every country it is exhibited. We would encourage you to share your content with us to further this initiative, please contact to Mr. Daniel Tompa, our Marketing Coordinator at
Link: Norma Facebook
If you prefer a more professional and business-oriented social media platform, follow us on LinkedIn. We will also update you with all the important Norma news, product releases, job opportunities, as well as we will post studies and articles related to our products here.
Link: Norma LinkedIn
Norma has also launched its YouTube channel, where we will post videos of our products, user guides and how to’s as well as some event videos. Make sure you subscribe to our channel and get all these video updates.
Link: Norma YouTube
Social Media platforms are not only great for giving you an opportunity to be up to date with us, but it also helps us to build a closer relationship with you, our partners. So, let’s build a Norma community that is more like a family, and together we can achieve great success.
Millennium Innovation Prize

We are proud to announce, that on April 26, 2016, Norma received the prestigious Millennium Innovation Prize for its outstanding innovative achievements in the field of in-vitro diagnostics. The Millennium Prize was first initiated in 2000 by the Hungarian Intellectual Property Office and is awarded every year to Hungarian companies that are showing excellence and exceptional progress in the field of sciences, business, technology and arts.

Our team would like to thank the Hungarian Intellectual Property Office for choosing us for this award. A very special thanks also goes to Norma’s R&D team, because without their exceptional hard work, Norma could not have won this Prize.

Thank you for all your hard work!

Watch Norma’s Millennium Award video: Click Here
Read the San Francisco Business Time’s article on the Millennium Award: Click Here
Click Here
New Area Manager joins Norma

We would like to welcome our new Area Manager, Mr. Daniel Juhasz. Daniel will be responsible for all the sales related activities in the continents of Europe and Africa. He is eager to begin his new career at Norma, and here are a few words from him:

“I am pleased to have joined the Norma family in August. Possessing a significant record of achievement in account management and ability to quickly understand the mission, vision and values of an organization I will be working with all of my distributors closely in Europe and Africa to maximize business potential and customer satisfaction. I will be attending Medica and Arab Health where I am pleased to schedule meetings with all of my valued customers to discuss plans and objectives in  coming up with the best possible strategy to reach our common goal: success!”

Good to have you on board, Daniel!

Contact details:

If you would like to know more about Daniel:
Click Here

At last, we would like to announce that Norma is going to attend at the MEDLAB 2017 in Dubai from the 6th to the 9th of February next year.

If you are interested in the event, you can already arrange your meeting with us. Please send your requests to

Thank you for reading Norma Insight!
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Norma Diagnostika

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