Issue: 2/2015 15 October 2015
Dear Norma Partner, Welcome to our electronic newsletter Norma Insight, the third issue, all of which we hope have helped to keep you updated on our latest news. We have signed you up for our newsletter in the hopes that you will find great value in its contents and that it will help you growing your business. If at any point you no longer wish to receive it, simply click the unsubscribe link in the footer.

The world’s largest international medical fair, the Medica will take place this year on November 16-19, as always, in Düsseldorf, Germany. Norma will showcase its unique, innovative products, among them the new Icon-5 hematology analyzer to be launched early 2016. I have the pleasure to invite you to an Icon-5 demonstration. You will find us in Hall 1 booth C40.

Content

Technical update
Reagent system change
Reagent pack – new robust design, new variety of sizes
NormaCont3 change to NormaCont3+
NormaCal3
Norma Access
Spare part ordering
Icon-5 – Small and Great

Events
Medica 2015
Arab Health 2016

New Regional Offices
Norma Diagnostics LLC
Norma Middle-East

Retirement Announcement

Technical update

Based on the field experience we gained from the significant number of installations worldwide we have improved the performance and increased the reliability of the Icon-3 analyzer; all in all, we managed to stabilize the quality of the Icon3 on a high level.

We sent out a separate technical bulletin with detailed information on the above mentioned improvements. We are summarizing below the key subjects this update covers.

We changed the reagent system so you can have better results on the MID cells, and thanks to the new formula your system will be more stable. We improved the shear valve burn-in process to avoid its errors and ensure long lasting stable performance. The new software has, among others, a valuable new feature: the Shear Valve Recovery that gets the ceramic valve unblocked automatically. Ceramic disks tend to get stuck if they dry out as a consequence of being out of use for several weeks or months. We added an RBC-channel cleaning feature as well, in order to make the cleaning more efficient in case of a persistent clogging. Finally we introduced a new control blood and calibrator family, NormaCont3+ and NormaCal. We are happy to announce that our remote support program Norma Access is now available worldwide.

Reagent system change

The new reagents are available as of October 1st 2015.

The new formula will give you an accurate WBC differential, in particular enhanced precision of the MID cells and makes the system’s perfomance stable by eliminating most of the micro-bubbles. We recommend to switch to the new reagent system as soon as possible.

As we informed you in our separate bulletin, we organized a campaign to speed up the process of introducing the new reagent system. The old type of reagents can be used in total safety as well. The new reagents provide for an excellent performance.

The promotional campaign of replacing old reagents by new free of charge will expire on October 31st. So please, hurry up and send us the photos of your current inventory along with your new order.

Reagent pack – new, robust design, variety of sizes

We are happy to inform you, and we have added one more reagent pack size, the IRP200 which contains reagents sufficient for 200 measurements.

We created two sizes of packs: the small is enough for 100 or 200 tests, while the larger one for 300 or 500 tests. We use plastic bottles in the box instead of the bags we had earlier. This made the pack more robust to ensure, that it won’t be damaged during transportation.

NormaCont3 change to NormaCont3+

Norma is going to change the control material offered for Icon-3. The change is going to happen on October 1st, 2015.

NormaCont3 remains available but Norma will NOT issue NormaCont3 assay sheets for Icon3.

If you wish to keep NormaCont3 in your portfolio going forward, please send us a quarterly forecast to office@normadiagnostika.com.

Norma is introducing NormaCon3+ and NormaCal3 materials.

  • NormaCont3+ shelf life is 90 days, open stability 14 days.
  • NormaCal3 shelf life is 30 days, open stability is 5 days.

The new control blood will be available only as a KIT. Please see the different kits below with their ordering codes:



Norma will not be able to offer and deliver NormaCont3 after September 1st, 2015. Ordering dates NormaCont3+ :



Please contact office@normadiagnostika.com for further information, pricing and registration documents.

NormaCal3

You have now the opportunity till the end of this months to test and evaluate the calibrator free. We are giving some calibrators free of charge to show you our new product. Please inform our sales administration if you are interested, but please mind that our stock is limited and this offer is subject to availability.

The shelf life is only one month therefore, please send us your forecast in advance, so that we can prepare the requested quantity for you. We can only deliver the calibrator if we have received your forecast at least three months in advance.

Norma Access

Icon software version 0.2.516.0 has been launched on July 20th 2015. This version is including a remote diagnostic feature: Norma Access connectivity. To be able to use this service, follow the instruction guide included in the install set (PDF).

- You need to apply for access codes to Norma Access (via support)

  • After login, you will see the analyzers you have the right to monitor
  • You will have to ask the operator’s permission to take over control of Icon
  • After the link has been established, you will see Icon user interface and you can access all controls and operate the system as if you were sitting in front of the analyzer

Please contact support@normadiagnostika.com for further information and to get your login data.

Spare part ordering

Norma strongly recommends setting up at least a small stock of components for your service team. Norma Support will be happy to guide you to draw up a list for an affordable, yet very effective pool of components that will enable your team keep analyzers operating with the shortest down- and response time.

Please contact Sales for pricing options.

Icon-5 – Small and Great

The Icon-5 is the world‘s smallest optical hematology analyzer, based on laser technology, with true 5-part WBC differential. The Icon-5 has exactly the same award-winning design as its three-part diff brother, the Icon-3, that has been having considerable market success since its launch in 2014. The Icon-5 is equipped with the Icon-3’s reliable, patented cap-piercing sampling system and the new, patented laser measuring head, the smallest worldwide. The Icon-5 has not only the smallest footprint among the laser 5-diff systems, but far the lowest reagent consumption.

Working prototypes of Icon-5 will be presented at our booth on the upcoming Medica in Düsseldorf, Germany (see invitation below)

Events

Medica 2015

November 16-20, 2015

We would like to kindly invite you to visit us at Medica. We will be as usual in the Hall Nr. 1, C40. Please arrange your meeting in advance with us to ensure we can spend valuable time together.

We are looking forward to meeting you soon!

Arab Health 2016

Norma will attend the ArabHealth 2016, booth Nr: Z6E28 in sunny Dubai.

We plan to offer a service training in Dubai as well. Please send us your application before the end of October. We will exhibit Icon-3 and Icon-5 as well, members of our sales and technical team will be available during the fair. Book a meeting in time!

New Regional Offices

Norma Diagnostics LLC, Florida, USA

Norma is happy to announce the incorporation of Norma Diagnostics LLC in Sunrise, Florida U.S. Norma Diagnostics, LLC will support our distributors in Central and South America as well as look to expand our business in the Western Hemisphere.

Norma Middle-East, Dubai, UAE

We are pleased to announce our new regional office located in Dubai, UAE. The sales office will cover the Middle East ,. The regional office is managed by Mr Amr Tabbasch, area manager.

“I am happy to be part of the Norma story and I am ready to help you in the region in sales and marketing issues, installations and wherever you need support. My goal is to serve you on the highest level to achieve incredible results together. I hope to give you some additional ideas how to develop your market, therefore I am happy to meet you and your team as a first opportunity I am looking forward to meeting you all in Medica 2015, or at Arab Health where we have a good chance also to meet and discuss your strategy and plans”, wrote Amr for Norma Insight.

Contact: amr.tabbasch@normadiagnostika.com



Retirement Announcement

We are at once happy and sad to announce that Ms. Claudia Eggert is now officially retiring from her position of executive manager of our company. Claudia, as she has been friendly called by both her colleagues and our customers, has been with us since 1985 – employed by three legal entities throughout the years but remaining the member of the same team in Vienna. She has been with Norma since it started in 2011.

Dear Claudia, thank you for your loyalty of 30 years and we wish you the best of luck and a healthy, well-deserved vacation!

As a tribute, our company is organizing a dinner party to honor and appreciate a highly regarded employee and a great person.

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Norma Insight is a quarterly newsletter of Norma Diagnostika GmbH, Hauptstr. 7, 3011 Untertullnerbach, Austria.