Issue 1, Volume 1 18 April 2014
Dear Norma Partner, With the launch of our flagship product, the Icon hematology analyzer, Norma is happy to present the first issue of the Norma Insight newsletter. We plan to send out new publications quarterly. Norma Insight will inform you on new products, upcoming events, technical improvements of our existing products, software upgrades, acknowledgments and other news which may be interesting for the Norma community. Further, you will be updated on the ongoing R&D projects and scheduled training session dates.

Enjoy reading!

Norma is proud to launch Icon

After completing the stage of development we are pleased to announce the launch of our smart hematology analyzer Icon. This innovative product is the result of 18 months of hard work by our R&D team.

What is Icon?
Icon is a blood analysis system with many unique features: it is the smallest 3-part diff cell counter worldwide, with a record low reagent consumption and worldwide smallest sample volume. Despite its small dimensions Icon is remarkably smart and powerful: it has a throughput of 60 tests per hour and can process both open and closed sample vials.
Learn more...

Icon awarded the Red Dot

Norma Icon has been recognized by the Red Dot Product Design Prize 2014. Since 1954 the Design Institute of Nordrhein Westfalen in Essen, Germany, awards products, outstanding by their design, its famous Red Dot. In over 50 years, the Red Dot Design Award has become the most recognized prize of design quality in the world. In 2014 more than 4,815 products from 1,816 companies representing 53 different countries took part in the competition. Norma Icon convinced the international jury consisting of 40 independent experts. The jury appreciated the clean design lines, innovative technology and the functionality of Icon.
Learn more...

Icon wins innovation award

We are delighted to announce that our hematology analyzer Icon has been shortlisted for this year's Senetics Innovation Award in the category „Most Innovative Product in the Health Care“. The Senetics Innovation Award is sponsored by the State Ministry of Health Care of Bavaria, Germany and the Federal Ministry of Economy and Technology of Germany.
Learn more...

New Icon Catalog

It‘s finally here! After long preparation the new Icon catalog has been published. The 8-page brochure offers a detailed description of the exciting features, applications, reagents and accessiores of the Icon. On request we are happy to send you a print-version of the catalog.
Download catalog

Training schedule

Norma provides technical training for service engineers on Icon and other products. Due to the high demand we plan to arrange training courses on a monthly basis. The next two sessions will take place at our technical facility in Budapest on the following days:

April 28-29, 2014 (only Icon)

May 12-13, 2014 on Icon, May 14-15, 2014 on other products

The number of participants is limited to 8 persons from 4 companies. Please plan ahead and take advantage of an early application.

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Norma Insight is a quarterly newsletter of Norma Diagnostika GmbH, Hauptstr. 7, 3011 Untertullnerbach, Austria.